Marketing in business analysis

Being a marketing major (ahem, implies an MBA from some random college) i cannot quite shake it off from the essence of my thinking.
Though business analysis might not seem even remotely connected to marketing in the beginning, I find it very well is (even if this is still a beginning for me).
Marketing, being a horizontal sort of trade is applicable everywhere. So how does it feature in the life of a business analyst?

To begin with lets try and list a few "Jargons" so to say:
1) Communication
2) Research
3) Horizontal
4) Networking
5) Market
6) Domain
7) Product
8) Service
9) Training
10) Estimation
11) Pricing
12) People

So far so good- That's all I could think of for the time being ;) well, in terms of broad themes.

Lets mull over them till the next post, and see which ones stand out as purely marketing ideologies and which are purely business analysis ones :)